Having never been a huge Sega fan I never owned much Sega hardware especially after the failure of the Sega Saturn console. I gave them another shot and tried the Sega Dreamcast. I've collected several of their classic compilation releases for other consoles and more recently bought used Genesis and Genesis 3 consoles.
Sega Company Overview
Sega Corporation is a multinational video game software and is a hardware development company, and a home computer and console manufacturer headquartered in Tokyo, Japan. The company is famous for its SEGA! chant that appeared on both commercials and games like Sonic the Hedgehog. The company had success with both arcades and home consoles, however on January 31, 2001, Sega restructured itself and left the consumer console business to concentrate on software development for multiple third-party platforms.
Sega's main offices, as well as the main offices of its domestic division, Sega Corporation (Japan), are located in Tokyo, Japan. Sega's European division, Sega Europe Ltd., is headquartered in the Brentford area of London. Sega's North American division, Sega of America Inc., is headquartered in San Francisco, California; having moved there from Redwood City, California in 1999. Sega Australia's headquarters are located in Sydney, New South Wales. Sega Publishing Koreas headquarters are located in Jongno, Seoul, Korea. The company also has offices in France, Germany, The Netherlands, Spain and Italy.
Sega was founded in 1940 as Standard Games (later Service Games) in Honolulu, Hawaii, United States, by Marty Bromely, Irving Bromberg, and James Humpert to provide coin-operated amusements for American servicemen on military bases. Bromely suggested that the company move to Tokyo, Japan in 1951 and in May 1952 "SErvice GAmes of Japan" was registered.
In 1954, another American businessman, David Rosen, moved to Tokyo and established the company Rosen Enterprises, Inc., in Japan to export art. When the company imported coin-operated instant photo booths, it stumbled on a surprise hit: The booths were very popular in Japan. Business was booming, and Rosen Enterprises expanded by importing coin-operated electro-mechanical games.
Rosen Enterprises and Service Games merged in 1965 to create Sega Enterprises. Within a year, the new company released a submarine simulator game called Periscope that became a smash hit worldwide.
In 1969, Gulf+Western purchased Sega, and Rosen was allowed to remain CEO of the Sega division. Under Rosen's leadership, Sega continued to grow and prosper. Sega's current logo dates back to the mid 1970s. In 1976, they released a large screen TV, Sega-Vision (not to be confused with their portable media player, Sega Vision).
In the video game arcades, Sega was known for games such as Zaxxon, the first game to employ axonometric projection, and Hang-On, the world's first full-body-experience video game.