Pixel'd Insight

Gaming Via Christmas Catalogs

Atari joystick Christmas Tree

I grew up in a magical era when the cooling breezes and shortening days heralded in the holiday season. Like migratory animals there was a feeling in the air. For me that feeling unleashed a craving - a manic desire that could be quenched in only ONE way. I needed the Sears Wish Book!

Each year as the changing seasons evoked my Yuletide lust for toys, my Mom would take me to the local Sears Catalog store where the lobby was piled high with these massive tomes of holiday cheer. At 600+ pages, the Sears Wish Book contained everything I needed. I knew it was full of clothing and housewares, but the last 75 pages were mine! Every toy and electronic device a child could want was there.

The heft of the Sears Wish Book amazed as much as it delighted me. I was a modest kid and didn't make outlandish lists but that enormous catalog was my seasonal bible of all that was good in the world. I studied it. Mastered it's contents. And dreamt of play sets, G.I. Joe, handheld electronic games, and video games.



Sears Wish Book Christmas Catalogs Select a catalog to view:
Sears Wish Book 1977
Sears Wish Book 1977
Sears Wish Book 1979
Sears Wish Book 1979
Sears Wish Book 1980
Sears Wish Book 1980
Sears Wish Book 1982
Sears Wish Book 1982

Sears Wish Book 1983
Sears Wish Book 1983
Sears Wish Book 1988
Sears Wish Book 1988

The first Sears Wish Book was printed in 1933, and published in 1934. In 1993, they discontinued publishing their big-book catalogs in the United States and by 2005, Sears had completely abandoned the original Wish Book.

In 2007, a considerably smaller Wish Book arrived with only 100 pages and a mobile version for smartphones was released in 2010. 2017 saw a similarly small Wish Book arrive in print, mobile, and online versions.

JC Penny Christmas Catalogs Select a catalog to view:
JC Penny Christmas Catalog 1976
JC Penny Christmas Catalog 1976
JC Penny Christmas Catalog 1982
JC Penny Christmas Catalog 1982

Montgomery Ward Christmas Catalogs Select a catalog to view:
Montgomery Ward Christmas Catalog 1978
Montgomery Ward Christmas Catalog 1978
Montgomery Ward Christmas Catalog 1980
Montgomery Ward Christmas Catalog 1980
Montgomery Ward Christmas Catalog 1981
Montgomery Ward Christmas Catalog 1981
Montgomery Ward Christmas Catalog 1983
Montgomery Ward Christmas Catalog 1983
Eaton Christmas Catalog Select a catalog to view:
Eaton Christmas Catalog 1975
Eaton Christmas Catalog 1975

Drop in on our Elf on the Shelf, Nolan, who renounced his role as Santa's North Pole NARC to become a retro gaming warrior!

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