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February 2019 Retro Gaming Article


February 24, 2019 Retro Gaming Blog Post:

Nintendo's icon, Reggie Fils-Aime, retires as Doug Bowser becomes President of Nintendo America

Nintendo's Reggie Fils-Aime
Reggie became the company's most visible employee at Nintendo's annual E3 press conference in 2004!
Reggie Fils-Aime came aboard Nintendo in 2003 as executive vice president of sales and marketing,, later becoming president and chief operating officer in 2006. As president of Nintendo America, Reggie oversaw the launch of the Wii, 3DS, Wii U, and Switch platforms. He will step down as President on April 15th.

My name is Reggie. I'm about kickin' ass. I'm about takin' names and we're about making games.
When we think of the management teams of any large company... how many of them can you name? How many could you pick out of a photo? These high-up officers often seem so far removed from everything, we don't think about them much at all. Reggie was very different. He was visible. He put himself out there for everyone to see.

To me, most corporate officers - those whose titles take the C** format - tend to make millions of dollars and have no meaning to anyone beyond stock holders and board of director members. Reggie broke that mold in Nintendo. He appeared at gamer conferences, on social media, and Nintendo Directs. Gamers knew who he was.

Another facet of many presidents and CEOs is their limited utility. It is often said, folks of this upper echelon have ONE big moment or accomplishment before they are handed millions in bonus pay to simply go away. Reggie oversaw the launch of three very popular Nintendo Game consoles and was a public face in their promotion. That's no small feat.

I'm sad to see him go, since he took such a lead role in PR. I hope he has paved the way for his successor, Bowser (still funny) to have the same gamer-facing role and usher in new innovations in fun! We need more Presidents who aren't afraid to put on a smile and say they're about "kickin' ass!"

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